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Saturday, November 27, 2021
Thursday, April 7, 2011
The do's and dont's to increase cost per click
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The do's and dont's to increase cost per click
Friday, March 25, 2011 | 9:30:00 AM
In previous blog posts we’ve explained what RPM is and how it's influenced by what users do when they come to your site. We want to take this conversation a step further today, and discuss some strategies that can potentially increase the cost per click (CPC) of your ad units.Though we can’t quantify a good or bad CPC, there are several things you can do (and a few that you shouldn’t do) if you’re trying to increase the CPC of the ads on your site. Take a look at some of the best practices outlined below:
DOs:
- Enable all of your ad units to show both text and image/rich media ads. By increasing the number of advertisers competing for your ad units, the ad auction will make sure that the highest paying ad will be shown. Learn more from one of our publishers who made this change, and edit all your units in bulk with the new AdSense interface.
- Keep your filter list small so you don’t lower your revenue potential by blocking the highest-paying ads. Watch this video to better understand the ad auction and how to enable the most competition for your ad space.
- Increase the number of ads competing for your site by setting up your custom channels for placement targeting. Read this post for more details and instructions on how to set these up.
- The top-paying ads will be shown in the ad unit that appears first in your HTML code. To take advantage of this, you will need to understand which of your ad units has the highest clickthrough rate (CTR) by using custom channels. Then, you can easily change the code of your website to make sure that your top performing unit is the one with the highest-bidding ads.
- Some publishers believe that by writing about high paying keywords they will be able to improve the earnings on their site. This is not a practice that we encourage. In fact, we always recommend to write about subjects that you know well and that you are passionate about so you can continue to create the compelling, original content that attracts visitors to your site.
- Don't use scraped content. It’s a violation of our policies.
- Don’t create multiple accounts. Publishers are not permitted to maintain multiple AdSense accounts under the same payee name, and having the ad code of different accounts on the same website will not affect your CPC in any way.
- Finally, don’t try to manipulate the standard behavior, targeting, or delivery of ads in any way that is not explicitly permitted by Google. In case you have any doubt, read the AdSense program policies.
The ads you’ve been searching for: Introducing AdSense Custom Search Ads
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The ads you’ve been searching for: Introducing AdSense Custom Search Ads
Monday, March 28, 2011 | 8:30:00 AM
Labels: AdSense features
Here at Google we’ve put a lot of work into displaying the best ads on search results pages, and we want your results pages to benefit too. If your site is search-focused -- for example, if your users are looking for jobs, travel, products, or local businesses -- the ads you display can now be targeted to the same search query you use to return results. This means more relevant ads for users, more revenue for publishers, and better value to advertisers. Today we’re excited to share our latest AdSense for search product: Custom Search Ads.In addition to great targeting, Custom Search Ads are designed to fit your existing search results’ look and feel. Instead of pre-defined sizes, you can specify the precise width of each ad unit along with the number of individual ads to display, the ad layout, font size, font face, and much more. You can take a look at how some of our first publishers are using these today on LemonFree.com or eCrater.com.
With Custom Search Ads, we can rapidly develop and launch new search ad formats and extensions without requiring you to update your search code. For example, on Google’s results pages we’ve been busy testing new search ad extensions to provide users with information like locations, product images, page links, and merchant information. Two of these new formats are available today in Custom Search Ads: Ad Sitelinks and Seller Ratings. Ad Sitelinks extend the value of ads by showcasing up to 4 additional links to specific, relevant content within an advertiser’s site. Seller ratings add star ratings below a merchant’s ad aggregated from review sites across the web. These help highlight ads for merchants highly recommended by online shoppers. As new formats are developed in the future, we’ll continue to bring them to Custom Search Ads so you benefit automatically.
To get started with Custom Search Ads, sign up today! We’re currently only able to accept and support a limited number of publishers, but we’re excited to review your application and expand this program in the future.
+1 to great web content
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+1 to great web content
Wednesday, March 30, 2011 | 11:11:00 AM
Labels: googlenew , Other Google products
Most successful AdSense publishers have something in common: users who are passionate about their content. Today we’re making it easy for the users who love your content to recommend it to their friends and contacts with the +1 button.
We think sharing on the web can be even better -- that people might share more recommendations, more often, if they knew their advice would be used to help their friends and contacts right when they’re searching for relevant topics on Google. The +1 button is an easy way for users to recommend your content right from the search results pages. The +1 button doesn’t affect the AdSense ad units on your site, but it can improve the way your pages appear in Google search.
+1 is a simple idea. Let’s use Brian as an example. When Brian signs in to his Google Account and sees your site in the organic search results on Google (or search ads if you’re using AdWords), he can +1 it and recommend your page to the world.
The next time Brian’s friend Mary is signed in and searching on Google and your page appears, she might see a personalized annotation letting her know that Brian +1’d it. So Brian’s +1 helps Mary decide that your site is worth checking out.
We expect that personalized annotations will help sites stand out by helping users see when your Google search results are personally relevant to them. As a result, +1’s could increase both your quality and quantity of Google search traffic.
But the +1 button isn’t just for search results. We’re working on a +1 button that you can put on your pages too, making it easy for people to recommend your content on Google search without leaving your site. If you want to be notified when the +1 button is available for your site, you can sign up for email updates at our +1 webmaster site.
Over the coming weeks, we’ll add +1 buttons to search results and ads on Google.com. We’ll also start to look at +1’s as one of the many signals we use to determine a page’s relevance and ranking. For +1's, as with any new ranking signal, we'll be starting carefully and learning how those signals affect search quality over time. At first the +1 button will appear for English searches only on Google.com, but we’re working to add more languages in the future.
We’re excited about using +1’s to make search more personal, relevant and compelling. We hope you’re excited too! If you have questions about the +1 button and how it affects search on Google.com, you can check the Google Webmaster Central Help Center.
We think sharing on the web can be even better -- that people might share more recommendations, more often, if they knew their advice would be used to help their friends and contacts right when they’re searching for relevant topics on Google. The +1 button is an easy way for users to recommend your content right from the search results pages. The +1 button doesn’t affect the AdSense ad units on your site, but it can improve the way your pages appear in Google search.
+1 is a simple idea. Let’s use Brian as an example. When Brian signs in to his Google Account and sees your site in the organic search results on Google (or search ads if you’re using AdWords), he can +1 it and recommend your page to the world.
The next time Brian’s friend Mary is signed in and searching on Google and your page appears, she might see a personalized annotation letting her know that Brian +1’d it. So Brian’s +1 helps Mary decide that your site is worth checking out.
We expect that personalized annotations will help sites stand out by helping users see when your Google search results are personally relevant to them. As a result, +1’s could increase both your quality and quantity of Google search traffic.But the +1 button isn’t just for search results. We’re working on a +1 button that you can put on your pages too, making it easy for people to recommend your content on Google search without leaving your site. If you want to be notified when the +1 button is available for your site, you can sign up for email updates at our +1 webmaster site.
Over the coming weeks, we’ll add +1 buttons to search results and ads on Google.com. We’ll also start to look at +1’s as one of the many signals we use to determine a page’s relevance and ranking. For +1's, as with any new ranking signal, we'll be starting carefully and learning how those signals affect search quality over time. At first the +1 button will appear for English searches only on Google.com, but we’re working to add more languages in the future.
We’re excited about using +1’s to make search more personal, relevant and compelling. We hope you’re excited too! If you have questions about the +1 button and how it affects search on Google.com, you can check the Google Webmaster Central Help Center.
Donate your ad cents (and dollars) to help Japan
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Donate your ad cents (and dollars) to help Japan
Friday, April 01, 2011 | 8:16:00 AM
A few weeks ago, we posted about how you can help Japan by donating via our crisis response page. We’ve been working to enable you to directly donate your AdSense earnings, and are happy to announce that you can donate a portion or all of your entire unpaid balance as of March 31, 2011 to the Japanese Red Cross via the Tides Foundation by filling out this donation form. If you have at least $10 in your account, we invite you to donate your earnings between April 1 and April 12.
Please keep in mind that all our normal policies still apply -- so please don't ask others to click on your ads in order to increase your earnings.
Due to technical limitations, we can only provide the opportunity for you to donate your earnings directly from your AdSense account if your reporting currency is in U.S. Dollars. If your reporting currency isn't in USD, and you'd still like to donate your AdSense earnings, please use the crisis response page instead.
We know that you may be interested in donating your earnings to additional charities and causes, and we're working to enable this functionality soon for all publishers. Stay tuned to the Inside AdSense blog for future opportunities to donate in other ways!
Please keep in mind that all our normal policies still apply -- so please don't ask others to click on your ads in order to increase your earnings.
Due to technical limitations, we can only provide the opportunity for you to donate your earnings directly from your AdSense account if your reporting currency is in U.S. Dollars. If your reporting currency isn't in USD, and you'd still like to donate your AdSense earnings, please use the crisis response page instead.
We know that you may be interested in donating your earnings to additional charities and causes, and we're working to enable this functionality soon for all publishers. Stay tuned to the Inside AdSense blog for future opportunities to donate in other ways!
New Interface Wednesdays: CrowdGather gets more efficient with the new AdSense interface
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New Interface Wednesdays: CrowdGather gets more efficient with the new AdSense interface
Wednesday, April 06, 2011 | 8:25:00 AM
Labels: Case studies , New AdSense Interface
CrowdGather uses the new AdSense interface to efficiently track and improve performance across its large network of forums.CrowdGather.com is a leading, publicly traded network of online forums, consisting of tens of thousands of online communities. Sanjay Sabnani, CEO of Crowdgather, recently sat down with us to share his site’s story as well as some tips on using the new AdSense interface to track and improve performance.
Inside AdSense: Tell us about the origin of your site.
Sanjay Sabnani: In 2002 I acquired my first forum, GenMay.com (short for General Mayhem), a
place for off-topic humor, where gamers hang out. General Mayhem grew pretty rapidly and I started acquiring more forums, which ultimately led to the creation of CrowdGather one year later. CrowdGather now receives 5 million unique visitors a month and 90 million monthly page views across its tens of thousands of communities, including hosted forum sites Lefora and FreeForums.org.IA: What role does AdSense play in your business?
SS: I used Google AdSense from the get-go on GenMay.com, and began using it across the entire CrowdGather network once it was established. AdSense was the first ad network I had found that I actually understood and could implement and it became a very easy way to begin to monetize. These days, AdSense is a key component for us, and we’ve worked on optimizing it across our network. We’ve found that AdSense displays the most relevant ads out of any contextual partner we’ve worked with. Since forums are very text-rich and the ads are so relevant, AdSense converts very well.
IA: I understand you’ve recently started using the new AdSense interface. What do you like about it?
SS: The new interface is like a monitoring system to ensure that all goes well across the CrowdGather network. For a network like CrowdGather comprising tens of thousands of online communities, the detailed performance reports are important tools for tracking individual site performance. We’re always looking to see if any one particular site is acting differently than the rest of the network. With the new interface, we’re able to track traffic down to that individual subdomain level which is valuable for us, since before it was all lumped together as a blanket effective CPM.
Based on the quicker feedback, we’ve been able to adjust the overall positioning and placement of the AdSense units across our network more rapidly. Before, we’d look at aggregate data for a few weeks to decide if a certain location was performing better on a certain community. Now we’re able to play around a lot more quickly, and get that feedback much quicker, in terms of testing.
IA: If you had to sum it up, what would you tell other publishers about the new interface?
SS: We can see all this data more rapidly, and get an overview of the week to see the revenue direction. The new interface has made AdSense a bigger part of our analytics routine.
If you’d like to see how the new AdSense interface can help reduce time spent managing and monitoring your account, sign in to your account and switch to the new interface (you can get there from the link in the upper corner that says “Try the new AdSense interface”). To learn more about the new reporting functionality, visit our Help Center.
Friday, April 1, 2011
New Interface Wednesdays: Bulk edit
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New Interface Wednesdays: Bulk edit
Wednesday, March 09, 2011 | 8:10:00 AM
You might have read in a previous AdSense blog post that opting in to both text and image ads increases the pool of advertisers bidding for your site inventory -- which can in turn increase the amount of revenue you make from AdSense. In the past, changing all your ad units to accept both text and image ads might have taken a lot of time. But now, the new interface allows you to easily find and edit all or some of your ad units with just a few clicks.Simply go to the 'My ads' tab in the new interface and under 'Content,' choose the 'Ad units' page. Using the checkboxes, select the ad units you’d like to edit, or simply select the checkbox at the top of the list to select all of your ad units. Using the 'Actions' dropdown, select 'Edit ad type.' Choose 'Text & image/rich media ads' and then click 'apply ad type.' Now any ad units that can be opted into both text and image will have this set as their ad type.
We recommend opting your ad units into both text and image to increase auction pressure, ensuring you will get the highest RPM possible. Keep in mind that some units such as link units and certain ad sizes cannot contain image ads, so you will not be able to modify these ad types.
Try it now! Navigate to the new interface and click on the My ads tab, and then 'Content,' followed by 'Ad units.'
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