Introducing the new AdSense mobile interface

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Introducing the new AdSense mobile interface

Thursday, March 03, 2011 | 8:45:00 AM

Labels: AdSense features , googlenew , New AdSense Interface

Today, we're happy to announce a new beta AdSense interface optimized for mobile devices. Now, when you visit www.google.com/adsense on your mobile browser, instead of the usual "desktop" AdSense, you'll be greeted by a simpler and faster version of AdSense. We built the AdSense mobile interface to give you quick access to the essentials in your account. You can easily check your earnings, get important alerts, and view reports (without the need for Flash) on your phone.


Just make sure you opt in to the new AdSense interface on your desktop, and then try it out! And if you prefer to use the usual interface on your mobile device, you can always switch to the desktop version (and back) through a link at the bottom of the screen.

Keep in mind the mobile interface is still in beta, so stay tuned for more features coming soon.

Want to discuss the new mobile interface with other publishers or give us your feedback? Join the conversation in our forum here.

Posted by Delwhar Hussain, Will Montgomery, Matt Clark - AdSense Engineering

New Interface Wednesdays: Bulk edit

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New Interface Wednesdays: Bulk edit

Wednesday, March 09, 2011 | 8:10:00 AM

Labels: AdSense features , New AdSense Interface , Optimization

You might have read in a previous AdSense blog post that opting in to both text and image ads increases the pool of advertisers bidding for your site inventory -- which can in turn increase the amount of revenue you make from AdSense. In the past, changing all your ad units to accept both text and image ads might have taken a lot of time. But now, the new interface allows you to easily find and edit all or some of your ad units with just a few clicks.

Simply go to the 'My ads' tab in the new interface and under 'Content,' choose the 'Ad units' page. Using the checkboxes, select the ad units you’d like to edit, or simply select the checkbox at the top of the list to select all of your ad units. Using the 'Actions' dropdown, select 'Edit ad type.' Choose 'Text & image/rich media ads' and then click 'apply ad type.' Now any ad units that can be opted into both text and image will have this set as their ad type.

We recommend opting your ad units into both text and image to increase auction pressure, ensuring you will get the highest RPM possible. Keep in mind that some units such as link units and certain ad sizes cannot contain image ads, so you will not be able to modify these ad types.


Try it now! Navigate to the new interface and click on the My ads tab, and then 'Content,' followed by 'Ad units.'

Posted by Alex Benton - AdSense Engineer

Lunching, learning & optimizing in your city

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Lunching, learning & optimizing in your city

Friday, March 11, 2011 | 8:35:00 AM

Labels: AdSense In Your City , AdSense Team

Over the past three weeks, we’ve had the opportunity to meet a bunch of you in person. Through events in San Francisco, Mountain View, Charlotte and Atlanta, we’ve been able to see and optimize some incredible sites, as well as learn directly from you how we can continue to improve your experience with AdSense.

In San Francisco, around 50 publishers joined us in our office to network with one another, work with our optimization specialists, and chat with members of our Policy team for our first AdSense in Your City event of 2011. Since San Francisco is also our city, it was great to meet some local publishers, and watch some business connections form over coffee and snacks in our downtown office.


Mountain View welcomed around 20 new publishers to the Google campus so we could learn more about their experience getting started with AdSense. After discussing some great optimization tips as a group, we got a lot of invaluable feedback over lunch that will enable us to improve the newbie experience for the next generation of AdSensers. Deep diving into our help resources, the new AdSense interface, and our interactive learning materials, we got a lot of suggestions we can act on to improve the way we communicate and teach new publishers to set up and optimize their AdSense implementation. We’d love to hear more ideas about how we can make your first weeks as a publisher better, so feel free to leave us a comment here or join the conversation in our forum.

We just got back to sunny California after two quick days meeting publishers down South. Hosting optimization office hours at a funky Charlotte, NC coffee shop and then jetting off to meet more publishers in our Atlanta office the following day, we covered a lot of ground in an area of the country booming with awesome websites, interesting people, tasty food, and vibrant culture. Two days wasn’t nearly enough time for us to soak it all in, but we were able to leave having provided some great optimization tips to an area of the country that we don’t often get to see in person.

And the journey doesn’t stop here -- we’re planning to visit more cities in 2011, so leave us a comment with where you think we should go next. We hope to see you in your city soon!

Posted by Katrina Kurnit - Inside AdSense team

Affiliate Exclusive Opportunities from Top Retailers

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Affiliate Exclusive Opportunities from Top Retailers

Monday, March 14, 2011 | 7:00:00 AM

Labels: Other Google products

Last holiday season, we introduced a unique chance for all AdSense publishers to access affiliate exclusive opportunities from Google Affiliate Network advertisers. We are happy to announce that the Affiliate Exclusive Opportunity program has been extended into 2011.

This March, you can earn more from your website by posting high-converting, exclusive opportunities from select Google Affiliate Network advertisers. When you post these on your site, you’ll earn a performance fee for every transaction that originated from your site. The offers will be available from Friday, 3/25, through Monday, 3/28, from over thirty advertisers, including:

$10 off each pair of men’s footwear	Save $25 off $200 (exclusions apply)	Free shipping on orders over $40

How do I promote these on my site?
To promote any of these exclusive opportunities, you need to be an approved publisher in Google Affiliate Network.

1. Apply for Google Affiliate Network with your AdSense Publisher ID (or sign in if you are already a Google Affiliate Network publisher).
2. Once approved, review offers and click the "Apply Now" link for every one that you wish to promote.
3. Tracking links will be available in your Google Affiliate Network account by viewing the “Announcements” section of your Home tab. You can also search for “March Affiliate Exclusive Offer” links in the Links section on March 25.

When can I post these on my site?
The full set will not be live or valid until March 25, and all will expire at midnight. You may not post any of these exclusives until March 25. To learn more about Google Affiliate Network and other affiliate exclusive opportunities please visit this blog post.

Posted by Erica Seivert - Google Affiliate Network team

Help Japan with your AdSense earnings

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Help Japan with your AdSense earnings

Tuesday, March 15, 2011 | 10:03:00 AM

Labels: International , Other , Payments

You may have already seen some of Google’s various efforts to help Japan in the wake of last week’s 8.9 earthquake. We’ve heard some inspirational stories from publishers who are donating their AdSense revenue to help and we’ve heard from many of you wondering how you can also donate AdSense earnings to help those affected by the earthquake.

Currently, the fastest way to contribute is to donate directly via our crisis response page. All donations will go to the Japanese Red Cross Society and will be used directly to support to those affected by the earthquake.

We're working to roll out a way to donate earnings directly from your AdSense account. Please check back here for updated information.

If you’re looking for additional resources, we’ve also launched the Google Person Finder in Japanese, Chinese and English as a tool to help locate missing people, as well as sites in Japanese and English to provide updates on the affected area.

Posted by Julia Peppiatt - AdSense Payments Team

UpTake.com Raises its revenue to new heights with AdSense

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UpTake.com Raises its revenue to new heights with AdSense

Wednesday, March 16, 2011 | 9:15:00 AM

Labels: Case studies , New AdSense Interface

UpTake uses the new AdSense interface to perform 10 times more analysis in the same amount of time.

UpTake.com is a search engine designed to take the time and guesswork out of the travel decision process by organizing, filtering, and tailoring recommendations on destinations, hotels, restaurants, and attractions from thousands of travel websites to individual consumer needs. UpTake’s Director of Online Marketing, Brian Piepgrass, recently shared the site’s story and gave us some tips on how using the new interface has helped the UpTake team save time managing their AdSense performance.

Inside AdSense: How did your site come about?
UpTake: We wanted to create a new kind of website for helping travelers find information they need, and take a lot less time doing it. We’ve become one of the web’s largest independent travel research sites, averaging 3 million unique users each month. Today, our vision is rapidly expanding to include family travel, international travel as well as pre-trip planning.

IA: What role does AdSense play in your business?
UpTake: UpTake started using AdSense about two years ago, and the revenue generated from AdSense plays a key role in helping us grow. AdSense has the ability to deliver relevant ads in many more destinations for us, including in dozens of small- and medium-sized markets such as Modesto and Fresno. AdSense also picks up on the semantics of individual travel pages. On romance-specific pages, for instance, AdSense might include ads for hotels with Jacuzzi suites or honeymoon packages. Without AdSense, a lot of pages wouldn’t have ads and the pages would not be as relevant. We’d have to have our own sales force go out and sell all these ads.”

IA: I understand you’ve recently started using the new AdSense interface. What do you like about it?
UpTake: The new AdSense interface has been a key time-saver. It used to take a half-hour to pull the kind of report that now we can pull in a matter of 30 seconds. We feel way more in touch with how things are trending. If revenue goes down we can much more easily figure out why and where and then go fix it. One of our favorite features is the ability to take out-of-the-box reports and tailor them specifically to our customers. We can just click on the name of a report and update to today. The system is also smart enough to know we want to see what happened last month, and we can save 20-30 reports.

IA: If you had to sum it up, what would you tell other publishers about the new interface?
Uptake: We can do 10 times more analysis than we ever used to be able to do in the same amount of time.

If you’d like to see how the new AdSense interface can help reduce time spent managing and monitoring your account, sign in to your account and switch to the new interface (you can get there from the link in the upper corner that says “Try the new AdSense interface”). To learn more about the new reporting functionality, visit our Help Center.

Posted by Nate Deoms - Inside AdSense team

Making the web faster for all AdSense for content publishers

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Making the web faster for all AdSense for content publishers

Thursday, March 17, 2011 | 8:10:00 AM

Labels: AdSense features , googlenew

At Google, we spend a lot of time working to make the web faster. Your site is no exception. And today, as part of this vision, we’re pleased to announce a major boost in speed for AdSense publishers worldwide.

AdSense ads, like any element on a webpage, usually contribute to the time the page takes to load. Last year, we ran tests that showed AdSense adding 12% on average to the time it took to load various pages from top web sites, so we set out to make this better. We’ve now developed a new ads delivery technique to improve the speed of websites that display AdSense ads, so that it doesn’t slow down your page content. We’re very happy to announce that we’ve eliminated this slowdown for the majority of websites and for a number of browsers, and are seeing pages load as much as a second faster than before.

The best part is, you don’t need to make any changes to your code or account — the faster load time has kicked into gear for everyone automatically, so your visitors will experience a noticeable improvement in the speed of your webpages!

At this time, we're deploying globally for users of Google Chrome, Mozilla Firefox and Microsoft Internet Explorer 8 and will be expanding the list of browsers that benefit from this speed-up soon.

And it doesn’t stop here, as we’ll keep working to make things even faster. Continue to grow your site and AdSense inventory. We’ll be sure to keep up.

Posted by Richard Rabbat - Product Manager