Thursday, March 17, 2011

A new look for AdSense for content ad units

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A new look for AdSense for content ad units

Monday, August 09, 2010 | 11:10:00 AM
We're excited to announce a revamped design of three of our AdSense for content ad units! After analyzing publisher site layouts and reviewing requests around the world, we decided to make our formats more space-efficient and visually pleasing by changing the layout of the text. We spent a lot of time experimenting with different possibilities, and we're starting with changes to the following ad units:
  • Leaderboard (728x90): the title, description, and URL are now arranged in rows instead of columns (except in the case when only one ad is showing)
  • Medium and large rectangles (300x250, 336x280): the URL is now in the same line as the title
In certain cases, you'll also see a few minor adjustments to the font size. For example, the font size for the leaderboard with four ads is much more readable. Please note that these changes will roll out over the next few weeks.

During testing, the redesigned ads performed extremely well. We'll continue to experiment and innovate on our formats to help you monetize your content, and we encourage you to submit ideas in the comments below.

Update: We've been listening to your feedback and monitoring the performance of the new ad layouts closely as we continue our gradual rollout. After much consideration, we've decided to return to a 3 line layout in the medium rectangle (300x250) so the URLs have more space. Thanks for your input thus far, and we'll continue to investigate ways to improve the performance of your ad units.

Updated on 8/27/2010 by Amy Wu - AdSense Product Manager

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